The Power of Referrals

Layne Buckley, Staffing Manager of Plantronics sent me an email yesterday about his most recent digital marketing campaign (emails sent to potential candidates about job opportunities at Plantronics):

“Our Open-to-Sent Ratio was 191%.  That means almost twice as many people who received the email actually read it.  For that to be possible, that means it had to be forwarded by the original recipients to other people.  From a company trust and branding standpoint, these are EXTRAORDINARY RESULTS!”

In other words, for every 100 emails sent, 191 people opened the email.  How’d they do that?  Layne enticed the recipient to respond AND to pass it along to friends.  In addition, Layne’s “click-through” percentage was 45.01% and their Action Rate (applied/register) was 9.45% (1-2% is typical).  An example of their digital marketing campaign was shown on our free webinar with Spoke Software last month. 

Kudos to Layne for setting new records yet again (he won ERE “Most Strategic Use of Recruitment Technology” award last week).  Its innovative customers like him that help us find new ways to apply recruitment technology.